My offer
Highly experienced across all qualitative methodologies – and the inventor of a number of successful approaches of my own - my research is rigorous, robust and reliable.
Empathetic and sensitive, I am able get nearly anyone to talk about nearly anything, whilst staying true to my brief and without missing those unexpected nuggets which so often turn out to be the true gold.
But collecting the data is the easy bit.
The art is in the translation of so many consumer experiences into the insights and actions that brands need to drive commercial success.
If each consumer voice is like a raindrop, then a good quallie can funnel those drops into streams and rivers - or stories - that have the impetus to inspire action.
